Our ingredients
You already know how your daily habits impact on how your hair looks and feels…but did you know that nature’s extracts are the secret to healthier, shiny hair?
Plant and fruit extracts have been nature’s medicinal solution for eons and Australian natives are the toughest botanicals on the planet.
MUVO selects ingredients from a variety of suppliers who grow and source from around the world, but our proudest ingredients are native Australian extracts. They are powerhouses of natural actives needed to combat extreme, unpredictable conditions; they withstand damage against up to 50 degree heat, manage to maintain their bright colours in both flowers and leaves without fading and protect themselves from the harsh Australian environment. Heat protection, anti-colour fade and water retention – all qualities we seek in haircare.
True to nature
MUVO choose to partner with Native Extracts Australia because of their true to nature plant profiles and cellular extraction (the way in which they obtain the phyto-compounds/natural molecules out of the cell), keeping our extracts pure and potent and maintaining the integrity of the plant.
We admire many of the business and manufacturing practices that our supplier and partner, Native Extracts, chooses; eco-conscious sourcing, First Nations supply chains, rain harvested water and responsible waste reduction to name a few. Their vision to connect brands with growers and support the growth of Australia’s primary industry, with intentional emphasis to include First Nation STEM and research projects is what MUVO is grateful to be a part of.
Ingredient guide
Haircare has never been so natural! Feed your hair with nature’s ancient blueprints – powerful combinations of plant nutrients for a healthier scalp and improved hair health and hydration. Below you’ll find a guide to all our curious and unique ingredients, including our integral native Australian extracts sourced for the MUVO product range.
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Acetic Acid (Acetobacter aceti)
Small amounts of Acetic Acid occur naturally in plant tissue. Acetic Acid is an organic acid formed when ethanol is fermented. Vinegar is typically a 5% solution of Acetic Acid. It is used in haircare for shine, to stabilise PH, is an anti-inflammatory and reduces infection as an antibacterial.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes
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Argan Kernel Oil (Argania spinosa)
Argan oil moisturizes the hair and scalp and protects it from everyday damage. By reducing breakage and split ends and keeping the scalp healthy, argan oil may also help to prevent hair loss for thicker, fuller hair.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes, Ultra Blonde Therapy Mask
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Castor Oil (hydrogenated) (Ricinus communis)
Castor oil is rich in ricinoleic acid, an anti-inflammatory fatty acid that moisturises and soothes, making it perfect for dry scalps and hair. Hydrogenated Castor Oil adds amino acids and moisture to help hydrate and soften the hair. It can also help with thickening the hair shaft and repairing damage.
Found in: Balayage Shampoo For Blondes, Balayage Shampoo For Brunettes, Revolution Leave-In Treatment, Revolution Treatment For Blondes, Scalp Cleansing Spray
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Citric Acid
Citric Acid (an Alpha hydroxy acid) occurs naturally in citrus fruits and helps to remove excess oil and balance the PH of the hair and scalp. Citric Acid also helps to improve how a formula functions. This in turn helps maximise the effect of the other ingredients in the formulation.
Found in: Balayage Shampoo For Blondes, Balayage Shampoo For Brunettes, Coolest Brunette Shampoo & Conditioner, Creamy Blonde Shampoo, Deep Cleansing Shampoo, Flaming Copper Shampoo, Just Peachy Shampoo, Rapid 1 Minute Treatment, Revolution Leave-In Treatment, Revolution Treatment For Blondes, Scalp Cleansing Spray, Smooth Leave-In Treatment, Ultra Blonde Shampoo & Conditioner, Ultra Blonde Therapy Mask, Ultra Rose Shampoo & Conditioner
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Davidson Plum Fruit Extract (Davidsonia jerseyana)
Location: Subtropical rainforests of Northern New South Wales
A sub-tropical rainforest fruit restricted to the native rainforests of northern New South Wales on the east coast of Australia, the dark blue/black plums have a vibrant dark red flesh and are set to be a significant player in the haircare industry.
Why we love it: powerfully nourishing
This fruit is a powerhouse of natural molecules to nourish your hair and scalp. Packed with organic acids like Tartaric that can act as a natural AHA to help gently remove dead skin cells and Quercetin which is one of the super compounds for hair care and considered to activate hair cells. The synergism of these powerful compounds delivers exciting new possibilities for natural solutions to reducing UV damage, anti-inflammatory and antioxidant applications.
Found in: Ultra Blonde Conditioner, Ultra Blonde Therapy Mask
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Finger Lime Fruit Extract (Citrus australasica)
Location: Coastal border regions of Queensland & New South Wales
This strange and unique citrus (isn’t it pretty?!) hails from the rainforests along the coastal border region of Queensland and New South Wales.
Why we love it: your “go-to” for rescue and repair
Packed with tiny caviar pearls that explode with powerful antioxidants and anti-inflammatory actives like natural Vit C, Tryptophan, and Ferulic acid. We love how it feeds your scalp where your hairs journey starts – combating UV damage, boosting hydration and condition as well as supporting damage reversal, for hair that needs a little extra TLC
Found in: Rapid 1 Minute Treatment, Revolution Leave-In Treatment, Revolution Treatment For Blondes, Smooth Leave-In Treatment
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Glycerin
Glycerin is a humectant that draws moisture from the air onto your hair and scalp. In this way, glycerin is helpful for damaged and dry hair to adds and locks in moisture, helps to prevent breakage and potentially keep the scalp free of dry itchiness.
Found in: Coolest Brunette Conditioner, Deep Cleansing Shampoo, Scalp Cleansing Spray, Smooth Leave-In Treatment, Totally Naked Conditioner, Ultra Blonde Conditioner, Ultra Rose Conditioner
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Glycolic Acid
Glycolic acid is a safe, natural and effective way to improve the health of the scalp and promote healthy hair. It chemically exfoliates your scalp to help remove dead skin cells and product buildup, increase circulation and nourish hair at the root. Glycolic acid is derived from sugar cane and helps to exfoliate the scalp to gently remove dead skin cells. An excellent pore cleanser and handy solution for dandruff and flaky scalp, Glycolic acid also helps to prevent hair breakage and protects from further damage.
Found in: Scalp Cleansing Spray
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Irish Moss Extract (Chondrus crispus)
A rich source of Vitamins A and E, Irish Moss extract boosts hair and scalp hydration as well as protect against pollutants. Iron in the extract helps strengthen the hair shaft and provides heat protection too.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes
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Jojoba Seed Oil (Simmondsia chinensis)
Jojoba nourishes and strengthens the hair follicles to promote hair thickness and protection. It is rich in many vitamins and minerals that specifically nourish hair, including vitamin C, B vitamins, vitamin E, copper and zinc.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes, Ultra Blonde Therapy Mask
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Kangaroo Apple Fruit Extract (Solanum avicular)
Location: New South Wales Northern Rivers region
The newest botanical superstar to take the haircare world by storm. Not really an apple, more like a persimmon, but its name comes from the leaf which looks like a Kangaroo paw print. Wild harvested on Indigenous country in the NSW Northern Rivers region.
Why we love it: taming perfection
This wild-harvested natural powerhouse is being praised for its long list of hair care benefits, ranging from boosting hair growth and reversing damage to reducing frizz. It’s packed with anti-inflammatory compounds to help with repair, plus natural Tryptophan, an amino acid that helps with sun damage and improves moisture, conditioning and smoothing out the wild in your hair. This wonder fruit does it all!
Found in: Coolest Brunette Conditioner
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Lactic Acid
(an Alpha hydroxy acid) helps to maintain the pH balance of hair and scalp. It works to break down the bonds that hold dead skin cells together and product build up, making it an effective exfoliant for the scalp. This improves your hair health and allows the roots to grow, improves the scalp’s natural moisture, which in turn hydrates your hair, making it feel less dry and more bouncy.
Found in: Scalp Cleansing Spray
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Mallow Flower Extract (Malva sylvestris)
Hair care products with extracts of mallow flowers help brittle, damaged hair to regenerate. The flower extract forms a fine, protective film and makes the hair soft and silky for healthy hair and a natural shine.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes
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Marshmallow Root Extract (Althaea officinalis)
Marshmallow root is full of vitamins & nutrients that nourish hair strands & help maintain a soft hair texture. The extract helps with hydration, smoothness, shine, detangling and the prevention of breakage.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes
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Nettle Leaf Extract (Urtica dioica)
Nettle leaves are rich in silica and sulphur which helps with shine and preventing colour fade and hair damage.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes
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Panthenol (Vitamin B5)
Panthenol is used as a moisturiser in haircare to assist with softening, soothing, and anti-irritation. It also helps hair build up a barrier against irritation and water loss. Vitamin B5 also helps to protect hair from styling tools or environmental damage by locking in moisture.
Found in: Rapid 1 Minute Treatment, Ultra Blonde Therapy Mask
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Pineapple Fruit Extract (Ananas sativus)
Pineapple Fruit with it’s high Vitamin C content and powerful enzymes can prevent acne, dermatitis, psoriasis and eczema. Pineapple contains bromelain, which exfoliates the scalp and removes impurities gently but effectively. Moreover, the anti-inflammatory benefits of pineapple help to soothe a dry and irritated scalp and provide relief from infections.
Found in: Scalp Cleansing Spray
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Quandong Fruit Extract (Santalum acuminatum)
Location: Deserts & semi-arid areas of South Australia
The Quandong is a strange, red, glossy Australian desert fruit, eaten by Indigenous people for centuries for its potent health benefits. Found wild throughout the deserts, and semi-arid areas of Southern Australia.
Why we love it: a plant powerhouse!
This little fruit is a powerhouse! It nourishes UV damaged hair, amping up its condition and comb-ability and promoting growth. Ticking all the boxes!
Found in: Rapid 1 Minute Treatment, Revolution Leave-In Treatment, Revolution Treatment For Blondes, Smooth Leave-In Treatment
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Rosella Fruit Extract (Hibiscus sabdariffa)
Location: Rainforests & sand dunes of tropical North Queensland (has adapted to a range of Australian climates)
Perfect with champagne, yummy in jam but even better in your hair! Sophisticated, exotic and super clever. This stunning, exotic flower has a long history in the food and beverage industry and now enters as a major trend maker for natural cosmetics, skin and hair care. The reason? This flower is packed with the good stuff – plant amino acids and quercetin.
Why we love it: perfectly potent
The powerful actives in Rosella are perfect for conditioning and volumizing your hair, while also nourishing the hair from UV radiation/damage and supports healthy growth.
Found in: Ultra Rose Conditioner
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Salicylic Acid
Salicylic acid occurs naturally in small amounts in plants of the genus Spiraea. Normally found in acne-fighting products and is a Beta hydroxy acid, Salicylic acid can help to heal a dry, itchy, scaly scalp and scalp conditions including dandruff and dermatitis. Salicylic acid works by dissolving dead skin cells that can accumulate to create thick patches of dry skin; breaking them down to help stop them from forming.
Found in: Scalp Cleansing Spray
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Shea Butter (Butyrospermum parkii)
Shea Butter is an emollient that softens and hydrates. It contains fatty acids that penetrate the hair shaft to boost moisture levels and increase shine. Shea Butter locks in moisture by creating a protective layer so that water is unable to escape the hair shaft.
Found in: Revolution Leave-In Treatment, Revolution Treatment For Blondes, Ultra Blonde Therapy Mask
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Soy Protein
For a century we have long known the worth of Soy Protein for haircare. It increases the hairs moisture-binding qualities, by improving tensile strength and correcting damage done through bleaching and colouring hair.
Found in: Ultra Blonde Therapy Mask
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Waratah Flower Extract (Telopea speciosossima)
Location: Western Australia
The king of flowers! Nothing says Australia more than this botanical – big, bold, beautiful and complex. Its large, bright crimson head is actually hundreds of intricate and delicate individual small flowers densely packed together. The Waratah is more than our most iconic flower, it’s a discovery for hair care!
Why we love it: the BIG guns!
These small flowers deliver big results – plant amino acids for structure and repair, promoting healthy hair growth, smoothness, anti-frizz and overall improved condition.
Found in: Totally Naked Shampoo & Conditioner
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Wheat Protein (hydrolised)
Hydrolyzed Wheat Protein is an increasingly favoured ingredient for haircare products. Hydrolyzed wheat protein helps to detangle, smooth, moisturise and help maintain the natural structure of hair. While it can’t repair any damage done to the keratin of hair, it can replenish the voids of the hair with cystine and prevent further weakening of the fibres.
Found in: Rapid 1 Minute Treatment
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Wild Orange Leaf Extract (Solanum aviculare)
Location: Northeast of Goondiwindi, Queensland Australia
Discover this powerful Secret from the Australian Outback, with interesting phyto-compounds for scalp and haircare. Wild Orange occurs naturally in savannah forests and grasslands and the drier parts of inland Australia. The flowers are beautiful, white or creamy-yellow blossoms with long protruding stamens. Each flower only lasts for a day, but when the fruit is ripe they are purplish or dull orange, soft and sweet smelling.
Why we love it: hair health master
A clever combination of amino acid and phenolic antioxidants assist with skin renewal, environmental protection, barrier repair and hydration making it perfect for achieving a nourished, healthy hair and scalp.
Found in: Deep Cleansing Shampoo, Scalp Cleansing Spray