Ultra Rose Shampoo

(22 customer reviews)


Use MUVO Ultra Rose Shampoo for your pink adventure. From dusty rose to bright pink tones, we invite you to experiment with our uber cool rose suds. This hydrating formula will ensure your locks maintain moisture & optimum hair health. Refer to the MUVO Ultra Rose timing guide in the usage tab below to set your preferred tone.

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Set the perfect tone

Experiment with MUVO’s Ultra Rose formula to set your preferred tone. From dusty rose to bright pink, you can change your look regularly.

Starting Point 1 minute 5 minutes



Refresh your pink tones or create new rose hues to blonde, bleached and highlighted hair. Have fun experimenting with MUVO Ultra Rose – change your look from 1940s vintage rose to subtle dusty pink or wild hot hues. This unique hydrating formula with exotic Australian Rosella extract helps to prevent fading and reconstructs damaged hair leaving it fortified, healthy and vibrant.(Whilst MUVO Ultra Rose Shampoo is safe on children’s hair, it was never designed to colour their hair and may not give pink results.)


Recommended Usage

For soft tones: Apply to wet hair, lather and leave for 1-5 minutes depending on the depth of pink required. Rinse thoroughly. For bright tones: Apply to wet or dry hair. Massage in and leave for up to 10 mins depending on the depth of colour required. Rinse thoroughly.

  • Ultra Rose takes quickly to pre-coloured or bleached hair. Mix with MUVO Totally Naked Shampoo to reduce brightness in this case.
  • See below for timing example.
  • Rather than use every time you shampoo, alternate use with MUVO Totally Naked Shampoo.
  • Temporary colour.
  • Washes out in 1-2 washes.
  • Results may vary on grey hair depending on a number of things. (eg.full head of white hair that has been white/grey for 10 years is unlikely to achieve any pink success, whereas blonde hair speckled with grey is likely to be successful. Ultra Rose shampoo is most likely to work on bleached and colour-treated grey hair.
  • Not designed to colour children’s hair.
  • Product may stain absorbent material.
  • If in eyes wash out immediately with water
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Additional information

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22 reviews for Ultra Rose Shampoo

  1. Amanda (verified owner)

    Tickled pink! Absolutely love it. Gives a wonderful warm tone to blonde hair for the Winter. Will definitely buy again x

  2. Anna Mitric (verified owner)

    Great shampoo absolutely love it mixed with a violet based shampoo , you get a perfect tone . It’s the best in the market and doesn’t dry out the blonde hair . Love this product . Thank you

  3. nads.mitchell

    Love this product. Always have some in my bathroom and always get compliments on my hair every time I use it. Leaves my hair feeling great.

  4. Studio arococo (verified owner)

    The Ultra Rose is amazing! We ask our blondes to try Ultra Rose when their colour’s nearly due, and most love it and go on to buy it or ask for it as a service in our salon. It’s genius! The word is getting out around Rockhampton about MUVO!

  5. Mandy

    I got sooo many compliments on my hair after using this. I have naturally blonde hair and also get blonde foils so it took to my hair quite well.
    I first applied it to wet hair for about 5 minutes and it was nice when I dried it but not quite dark as I wanted so I reapplied for another 3 minutes and it was the PERFECT shade of pink.
    I feel like a fairy princess! Highly recommend!!

  6. Shannon

    My product was damaged in shipping and the Muvo team promptly sent me a replacement part as soon as I contacted them, the product is amazing and the customer service even better 🙂

  7. Sarah Wallis

    After wanting a non-permanent baby pink hair colour for what feels like forever I found this and I will never look back. Obviously maintaining blonde hair is costly so I didn’t want to ruin my hair and this is fabulous, washes out within a few washes and you’d never know I had pink hair. LOVE. LOVE. LOVE!

  8. Anne Halliday (verified owner)

    I’m 61. Muvo Rose Shampoo is helping me to go gracefully grey with a difference. I love the tone it gives my hair.

  9. Kristina

    The ultra rose shampoo feels and smells gorgeous. It gives a beautifully even colour. I have tried a number of pink shampoos that have been patchy at best but this washed in with no issues at all. I absolutely love it!

  10. Imogene

    The ultra rose shampoo is a winner. Great pinks streaked through hair and washes out well. Leaving it longer gives much pinker results and your hair feels great. Love this product!

  11. sheree

    as a hairdresser, I absolutely love this product!!! I use it myself and I have also recommended it to multiple clients who also say they love the product. it is so versatile, you can achieve a variation of beautiful results and the fade away is stunning!!! this product gets a 10 out of ten, Muvo rose gold dose not disappoint!

  12. Cheryl

    This product is so easy to use & gives fantastic results. I have dark blonde hair & it gives a gorgeous rose gold affect after only 3 minutes. I have a few lighter ends and the colour is a beautiful pastel pink. If you want to achieve any sort of pink tone I would highly recommend this.

  13. Alissa

    I leave this on for three minutes and it gives the most gorgeous rose gold tint to my hair. I love the way it makes my hair feel and look, already addicted to Ultra Rose Shampoo! Amazing product!

  14. Kristen

    My hairdresser suggested this shampoo and I LOVE it, it keeps my blonde so fresh and fabulous. It smells delicious and looks divine. The longer you leave it the pinker it gets then it washes out beautifully and you can start again. It’s fun to be able to play with your colour using this product ?

  15. Elise

    Nothing even comes close to the Ultra Rose Shampoo!!!
    It smell lovely, gives your hair a boost and makes it feel incredible after washing it out.
    This product is absolutely amazing xx

  16. Tayla

    left in for 2-3 minutes and gives the best pink hues through my hair! i put it in usually once a week and it always looks amazing! i am obsessed and will definitely be buying more! ?

  17. Patricia Hogan

    Easy to use with fabulous results ^ gentle on hair.

  18. Ebony

    I ultimately was scared of changing up my hair but a few of my friends had tried the Ultra Rose. I get the most amazing pastel pink shade on my highlighted hair after leaving for just a couple of minutes.

  19. Keely

    Loving the MUVO Ultra Rose! I really liked when I put this in my hair dry and left for way too long! But it gave me a really cool pinky purple tone.It also faded out really well giving my blonde a nice tone.

  20. Rebecca

    I have a busy salon in the heart of Melbourne and pink has been huge this year. My clients are either maintaining pink tones, or im creating them at the basin! It’s a win win because it keepsd my work looking great! Thanks MUVO.

  21. Diane

    Mixed with the violet shampoo, my blonde hair has never looked or felt better.

  22. Wendy Gurney

    have been using this shampoo and find its great for a subtle pink highlight to my hair. Lathers well and easy to apply with pump bottle

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Ultra Rose FAQs

  • How long should I leave MUVO Ultra Rose Shampoo in my hair?

    MUVO Ultra Rose was designed for you to experiment to achieve different shades of pink hair. Different times get different results. Blonde and bleached hair will achieve brighter results much more quickly than highlighted hair. We recommend that you leave for 1-3 minutes for soft pink tones and 5-10 minutes for brighter pink tones. Experiment with timings to get your preferred tone. Did you know you can also try MUVO Ultra Rose on dry hair?! Applying on dry hair will produce brighter, more vivid, pink tones especially if your hair is pre-lightened (the colour will grab far more quickly too!)

  • How long will it take for MUVO Ultra Rose to wash out of my hair?

    MUVO Ultra Rose washes out in 1-2 washes in most cases. If your hair is very light blonde and quite porous it could take 3-4 washes. TIP: To speed up the process you can always use a clarifying shampoo.

  • Is MUVO Ultra Rose suitable for grey hair?

    MUVO Ultra Rose is a staining shampoo and results will vary on grey hair depending on a number of things:

    • what shade of grey the hair is (from white through to dark grey hair)
    • how long the hair has been grey for
    • what colour the hair was before it was grey
    • whether the hair has been bleached or coloured (Ultra Rose will grab to the treated component of the hair).

    For example, a full head of white hair that has been white/grey for 10 years is unlikely to achieve any pink success, whereas blonde hair speckled with grey is likely to be successful. Ultra Rose shampoo is most likely to work on bleached and colour-treated grey hair. If in doubt, we recommend trying a sample of Ultra Rose first.

  • How often should I use MUVO Ultra Rose Shampoo?

    t’s up to you! We designed MUVO Ultra Rose toner to give you the power to experiment. When you reach the desired level of pink tones and are happy with that result, maintain with MUVO Totally Naked Shampoo and Conditioner until it’s time to play with pink again!

  • My hair is not taking to Ultra Rose in the way I expected it to. What am I doing wrong?

    In order to get Ultra Rose performing in the way you’d expect it to, you might want to consider the following factors:

    • your age (Ultra Rose is not suitable for use on children’s hair – see our FAQ on Ultra Rose and suitability for children)
    • your hair type, any greys? (Ultra Rose is not always successful on grey hair; see our FAQ on Ultra Rose and grey hair.
    • your product usage. Certain shampoo, conditioner, treatment, dry shampoo, leave-ins, sprays (and how often you use them) could be causing build up on your hair. This could make it very difficult for Ultra Rose to work effectively. In this case, we recommend the use of a clarifying or deep cleansing shampoo to recalibrate and clean down to a fresh base. This will allow Ultra Rose to work more effectively and get the results you were seeking.
    • what hair colouring/treatments you have had done (either in the salon or at home) over the past 3-6 months. If your hair is over-processed or not lifted to a “clean” level this will affect your result. Overly dry, porous hair will absorb quickly in some areas and your result may be uneven and not the tone you desired.

    Ultra Rose is a temporary shampoo and not meant to colour your hair permanently or regularly. We recommend the use MUVO Totally Naked Shampoo and Conditioner as your regular use S&C and then use Ultra Rose occasionally, and in between to have creative pink colour fun! If you would like a more in-depth, personalised solution, please get in touch with us at [email protected] with all of the info in the list above (images, age, hair type, product usage and colour treatment history) so that one of our MUVO technical experts can get in touch with a suggested guideline specifically tailored to your hair – and get you back to pink hair success!

  • I've been using MUVO Ultra Rose for over 2 months and now my hair is appearing murky. What's gone wrong?

    Yeah, we know you love being pink, but sometimes you can over-MUVO. For the Ultra Rose addicts out there you need to make sure that your hair is in great condition and that you use a normal (non-coloured) shampoo and conditioner in between Ultra Rose. We recommend MUVO Totally Naked. Over processed, unhealthy hair can lead to murky tones after long-term use. Go easy on the pink!

  • Is MUVO Ultra Rose Shampoo just for blondes?

    Not at all! MUVO Ultra Rose can be used on bleached or highlighted hair. It’s also great on rose gold or peach toned hair whether it be natural or salon created. You’ll experience much shorter wait times on salon coloured hair than natural or darker shades. MUVO Ultra Rose is very versatile. Experimenting with timing will give unique results that will keep your hair looking refreshed.

  • Will MUVO Ultra Rose Shampoo make my hair go pink?

    Thats our plan! Don’t forget though, MUVO Ultra Rose is a toning shampoo. Lather up and immediately wash out and you will just get dusty pink tones. The longer you leave it, the more colour you will deposit.

  • Do I need to use MUVO Ultra Rose Shampoo on clean hair? Or use a regular shampoo afterwards?

    No. MUVO Ultra Rose is a shampoo. It has all the yummy ingredients to leave your hair clean and vibrant.

  • Can I use MUVO Ultra Rose Shampoo if my roots (or ends) are a different colour?

    MUVO Ultra Rose can be used in this scenario but be sure to apply mainly to the section of your hair where toning is required.If your ends are a fashion shade (eg. balayage) MUVO Ultra Rose is perfect for where pink toning is required. Here’s a trick! If you want to avoid toning a section of hair, before applying shampoo, coat the areas that you don’t wish to tone with MUVO Totally Naked Conditioner, to avoid MUVO Ultra Rose Shampoo coming into contact with this section.

  • How do I know if MUVO Ultra Rose Shampoo is right for my hair type?

    MUVO Ultra Rose can be used on all hair types if your desire is to add pink hues to your hair. Different hair types, depending on whether you have pre-coloured, or naturally, light hair, will determine processing times. Again, we invite you to experiment!

  • Will MUVO Ultra Rose Shampoo stain my hands?

    Like any beauty product with colour, there is some risk of staining. This will depend on the condition of your skin (dryness etc.) If staining does occur, MUVO Ultra Rose can be removed quite easily. Make sure you thoroughly rinse hands immediately after use or whilst you’re waiting for development. If concerned, we recommend using dark towels on toning days!

  • Is MUVO Ultra Rose suitable for children?

    Whilst MUVO Ultra Rose Shampoo is safe on children’s hair, it was never designed to colour their hair and may not give pink results.

  • I can't open my MUVO bottle... any tips?

    For MUVO to develop a quality bottle and prevent leakage during shipping, we had to create packaging that would be ultra-secure. Step by step we will take you through how to easily and safely open our MUVO bottles.


Shampoo: Water, Ammonium Laureth Sulfate, Ammonium Lauryl Sulfate, Cocamidopropyl Betaine, Lauryl Betaine, Guar Hydroxypropyltrimonium Chloride, Sodium Chloride, Glycol Distearate, Amodimethicone, Polysorbate 20, Parfum, Laureth-4, Polyquaternium 7, Disodium EDTA, Trideceth-12, Cetrimonium Chloride, Citric Acid, Cocamidopropyl Dimethylamine, Phenoxyethanol, Chlorphenesin, Sodium Benzoate, Ethylhexylglycerin, Methylchloroisothiazoline, Methylisothiazolinone, Basic Red 51, Basic Blue 99, Basic Brown 16, Basic Red 76, Basic Yellow 57, Basic Brown 17 Acid Violet 43.

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MUVO packaging is recyclable and our ingredients are biodegradable. We strive to improve processes and find new and innovative ways to achieve reduced waste, water and energy in the manufacturing process.

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